How to Spark Local Interest
There are dozens of ways to gain positive recognition in your company’s hometown. Some of them are common tactics: standard advertising or marketing, donations to local causes, hosting local events, participating in local festivals, and more. Aside from these standard approaches, though, there are dozens of ways to spark interest and get involved in your community. Here are a few of our favorites:1. Talk to the Press

2. Host a Local Class

3. Join the Chamber of Commerce

4. Support a Local Charity

5. Create a Local Scholarship

Additional Tips
Looking for other ways to become a hometown hero? Here are some simple hacks:- Participate in shop local events. Keep the money local by getting involved in “shop local” events this holiday season. Black Friday is a great time to hop on this bandwagon, as is Small Business Saturday. Be a local hero for your own company and other businesses by promoting these things.
- Host community meetings. Find a cause you care about and host community meetings dedicated to supporting it. From your local AA chapter to a community environmental organizations, there are many ways to support causes you believe in.
- Shift your marketing. Shift your marketing to focus more locally. Instead of stock photos, hire a photographer to take pictures of your actual, local customers and products. This makes marketing more personal and meaningful and helps you stand out in your industry.